/* NewPlay 运营方案站 · 品牌设计系统 */
:root{
  --ink:#241F2B; --paper:#FFFBF4; --white:#ffffff; --gray:#6b7280; --line:#efe9dd; --soft:#f7f3ea;
  --blue:#29A9E1; --yellow:#FFC711; --green:#6FBE44; --pink:#F16BAD;
  --orange:#F7941D; --purple:#8A64C8; --red:#EF4B4B; --magenta:#E2549E;
  --maxw:1120px;
}
*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0; background:var(--paper); color:var(--ink);
  font-family:"Noto Sans SC","PingFang SC","Helvetica Neue",Arial,sans-serif;
  font-size:16px; line-height:1.8; -webkit-font-smoothing:antialiased;
}
h1,h2,h3,.display{ font-family:"Baloo 2","Noto Sans SC",sans-serif; }
a{ color:inherit; text-decoration:none; }
img{ max-width:100%; display:block; }
.wrap{ max-width:var(--maxw); margin:0 auto; padding:0 24px; }

/* ---- Nav ---- */
.nav{ position:sticky; top:0; z-index:50; background:rgba(255,251,244,.88);
  backdrop-filter:saturate(1.6) blur(10px); border-bottom:1px solid var(--line); }
.nav-in{ max-width:var(--maxw); margin:0 auto; padding:11px 24px; display:flex; align-items:center; gap:18px; }
.nav .brand img{ height:30px; }
.nav .links{ margin-left:auto; display:flex; gap:4px; flex-wrap:wrap; }
.nav .links a{ padding:7px 13px; border-radius:9px; font-size:14.5px; font-weight:500; color:#4b4753; white-space:nowrap; }
.nav .links a:hover{ background:var(--soft); color:var(--ink); }
.nav .links a.on{ background:var(--ink); color:#fff; }
.hamb{ display:none; margin-left:auto; background:none; border:1px solid var(--line); border-radius:9px; padding:7px 11px; font-size:18px; cursor:pointer; }
@media(max-width:860px){
  .nav .links{ display:none; width:100%; flex-direction:column; margin:8px 0 2px; }
  .nav .links.open{ display:flex; }
  .nav-in{ flex-wrap:wrap; }
  .hamb{ display:block; }
  .nav .links a{ font-size:16px; }
}

/* ---- Hero ---- */
.hero{ padding:54px 0 30px; }
.hero-grid{ display:grid; grid-template-columns:1.05fr 1fr; gap:36px; align-items:center; }
@media(max-width:820px){ .hero-grid{ grid-template-columns:1fr; } }
.kicker{ font-weight:700; letter-spacing:2px; font-size:13px; text-transform:uppercase; }
.hero h1{ font-size:46px; line-height:1.12; margin:12px 0 14px; font-weight:800; letter-spacing:.4px; }
.hero p.sub{ font-size:18px; color:#514c58; margin:0 0 22px; }
.hero-img{ border-radius:18px; border:1px solid var(--line); box-shadow:0 18px 44px rgba(36,31,43,.09); overflow:hidden; }
.confetti{ display:flex; gap:8px; margin:20px 0 0; }
.confetti span{ width:34px; height:9px; border-radius:5px; }

/* ---- Section ---- */
.sec{ padding:44px 0; }
.sec.alt{ background:var(--white); border-top:1px solid var(--line); border-bottom:1px solid var(--line); }
.sec-kick{ font-weight:800; letter-spacing:1.5px; font-size:13px; text-transform:uppercase; }
.sec h2{ font-size:30px; font-weight:800; margin:6px 0 8px; letter-spacing:.3px; }
.sec .bar{ width:52px; height:4px; border-radius:3px; margin-bottom:20px; }
.sec h3{ font-size:20px; font-weight:700; margin:26px 0 8px; }
.lead{ font-size:18px; color:#4b4753; }
p{ margin:0 0 12px; }
.small{ font-size:14px; color:var(--gray); }

/* ---- Cards ---- */
.grid{ display:grid; gap:18px; }
.g2{ grid-template-columns:repeat(2,1fr);} .g3{ grid-template-columns:repeat(3,1fr);} .g4{ grid-template-columns:repeat(4,1fr);}
@media(max-width:820px){ .g2,.g3,.g4{ grid-template-columns:1fr; } }
.card{ background:var(--white); border:1px solid var(--line); border-radius:16px; padding:22px; }
.card .ic{ width:44px; height:44px; border-radius:12px; display:flex; align-items:center; justify-content:center; font-size:22px; color:#fff; margin-bottom:12px; }
.card h4{ margin:0 0 6px; font-size:18px; font-weight:700; font-family:"Baloo 2","Noto Sans SC",sans-serif; }
.card p{ margin:0; font-size:15px; color:#54505c; }
.card.top{ border-top:4px solid var(--blue); }

/* color helpers */
.c-blue{color:var(--blue)} .c-green{color:var(--green)} .c-orange{color:var(--orange)}
.c-pink{color:var(--pink)} .c-purple{color:var(--purple)} .c-red{color:var(--red)} .c-magenta{color:var(--magenta)} .c-yellow{color:#E0A500}
.bg-blue{background:var(--blue)} .bg-green{background:var(--green)} .bg-orange{background:var(--orange)}
.bg-pink{background:var(--pink)} .bg-purple{background:var(--purple)} .bg-red{background:var(--red)} .bg-magenta{background:var(--magenta)} .bg-yellow{background:var(--yellow)}

/* ---- Stats ---- */
.stats{ display:grid; grid-template-columns:repeat(4,1fr); gap:16px; }
@media(max-width:820px){ .stats{ grid-template-columns:repeat(2,1fr);} }
.stat{ background:var(--white); border:1px solid var(--line); border-radius:16px; padding:18px 20px; }
.stat .n{ font-family:"Baloo 2",sans-serif; font-size:34px; font-weight:800; line-height:1; }
.stat .l{ font-size:14px; color:var(--gray); margin-top:6px; }

/* ---- Table ---- */
table{ width:100%; border-collapse:separate; border-spacing:0; margin:14px 0; font-size:15px;
  border:1px solid var(--line); border-radius:14px; overflow:hidden; background:var(--white); }
th{ background:var(--soft); text-align:left; padding:12px 16px; font-weight:700; }
td{ padding:12px 16px; border-top:1px solid var(--line); vertical-align:top; }
td:first-child{ font-weight:700; }

/* ---- Callout / quote ---- */
.callout{ border-left:5px solid var(--blue); background:#f2fbff; border-radius:0 12px 12px 0; padding:16px 20px; margin:18px 0; }
.callout.g{ border-color:var(--green); background:#f3faee; }
.callout.o{ border-color:var(--orange); background:#fff6ea; }
.callout.m{ border-color:var(--magenta); background:#fdeef5; }
.callout p{ margin:0; font-size:17px; font-weight:600; }

/* ---- list ---- */
ul.ticks{ list-style:none; padding:0; margin:12px 0; }
ul.ticks li{ position:relative; padding-left:26px; margin:0 0 9px; }
ul.ticks li::before{ content:"✦"; position:absolute; left:2px; color:var(--orange); font-size:13px; top:3px; }

/* ---- figure ---- */
figure{ margin:22px 0; }
figure img{ width:100%; border-radius:16px; border:1px solid var(--line); box-shadow:0 12px 30px rgba(36,31,43,.07); }
figcaption{ text-align:center; color:var(--gray); font-size:13.5px; margin-top:9px; }

/* ---- timeline ---- */
.timeline{ display:grid; grid-template-columns:repeat(3,1fr); gap:18px; }
@media(max-width:820px){ .timeline{ grid-template-columns:1fr; } }
.phase{ background:var(--white); border:1px solid var(--line); border-radius:16px; padding:22px; position:relative; }
.phase .tag{ display:inline-block; font-family:"Baloo 2",sans-serif; font-weight:800; color:#fff; border-radius:8px; padding:3px 12px; font-size:14px; margin-bottom:10px; }
.phase h4{ margin:2px 0 8px; font-size:19px; }

/* ---- CTA band ---- */
.band{ background:linear-gradient(120deg,#241F2B,#3a3348); color:#fff; border-radius:22px; padding:40px 34px; text-align:center; margin:20px 0; }
.band h2{ color:#fff; font-size:30px; margin:0 0 8px; }
.band p{ color:#d8d3e0; font-size:17px; }
.band .ribbon{ display:flex; gap:7px; justify-content:center; margin-top:18px; }
.band .ribbon span{ width:30px; height:8px; border-radius:5px; }

/* ---- footer ---- */
.foot{ background:var(--ink); color:#c9c4d2; margin-top:20px; }
.foot .r{ height:5px; display:flex; } .foot .r span{ flex:1; }
.foot-in{ max-width:var(--maxw); margin:0 auto; padding:30px 24px; display:flex; justify-content:space-between; gap:20px; flex-wrap:wrap; align-items:center; }
.foot img{ height:26px; }
.foot a{ color:#c9c4d2; margin-left:16px; font-size:14px; }
.foot a:hover{ color:#fff; }
.badge{ display:inline-block; background:var(--soft); border:1px solid var(--line); border-radius:999px; padding:4px 12px; font-size:13px; color:#54505c; font-weight:600; }